Jenny, Geno 3 Co-founder
Our Story
Meet our founders,
Jenny, Kirsty and Lorna.
Every journey begins with a single step and ours started as three sisters walking different paths but united by a shared purpose.
With 60+ years of combined expertise, we each bring unique strengths to the table, Kirsty, a Principle Teacher and qualified nutritionist, Jenny, a pro athlete turned Health Psychology graduate and qualified health coach, and Lorna, a passionate Personal Trainer and student health coach. Though our individual journeys are distinct, they’ve converged into one – a mission to transform lives through health, truth and empowerment.
Every family has moments that redefine their path. For us, it began with a wakeup call: Jenny’s Stage III Colon cancer diagnosis in 2021. What started as a deeply personal health journey for Jenny soon became the spark for something much larger. Out of this darkness came clarity – a vision to take what we had learned and share it with the world.
And so, our company was born.
This is Jenny’s story
Having competed for club and country in judo and track cycling, I’ve looked for ways to improve my performance and health every day. I assumed because I was super fit and had great sport test results that I was super healthy.
By the time I reached my late thirties my health went quickly from what I thought was extremely healthy to life threatening.
A Stage III cancerous bowel obstruction, emergency surgery, chemotherapy, living with a stoma, stoma reversal surgery, 12 months all clear, then a diagnosis of Stage IV cancer with tumours in my liver and both lungs.
I thought it was end.
Fortunately, it wasn’t, it was only the beginning.
I chose to look beyond the traditional medical approach, to work with a functional medical team, who use data and hard science to inform the right health decisions. One of my test results stemmed from the most comprehensive DNA health test available globally.
Turns out I wasn’t as healthy as I thought I was.
Understanding my DNA story, my life history and lifestyle choices, enabled me to make health changes. I reviewed diet, nutrients, sleep, toxin sensitivity, emotions and stress levels, some via regular blood tests.
Improvements showed within 3 months, and by 9 months my blood results indicated that everything was within optimal range. Consequently, I now only require regular screening by the NHS.
Because of my story…
That was the catalyst for my family going through their own health journeys.
Each family member has taken the DNA test, taken action on what they learned and dramatically changed their health situation and outlook for the future.
The more we learned, experienced and saw health changes happen, the more inspired and passionate we became.
It is possible to change your health now, and that of your family. Your DNA results will show you what you need to do to be healthy and we can support you to make life long changes with confidence.
Geno 3 is our attempt at empowering people to own their own health story and journey, to take action based on what is right for them as an individual and to LIVE their best life from a place of optimal health and fitness
Launched in summer 2024…
…from a kitchen table in Perthshire
From this deeply personal journey, a new chapter began. In the summer of 2024, three sisters, each bringing their own unique strengths and perspectives, came together around a kitchen table in Perthshire, united by a shared mission: to empower others to take control of their health with knowledge and confidence.
Introducing the rest of our small and mighty team...
After taking a break to welcome my two children, I'm excited to restart my career with Geno 3. It is our mission to guide and support others in their personal health journeys.
Outside of work, I'm a busy mum who loves nurturing my family with healthy meals and spending quality time with my children, participating in healthy activities. I've recently discovered a taste for coffee, thanks to insights from my own Geno 3 report! This blend (no pun intended) of professional and personal experience allows me to understand the challenges our clients face and what they need to succeed.
That’s why I’ve always been drawn to fitness both for myself and for my clients 1:1 and in groups. Blending physical training and time in nature with groups of people who want to be healthy is my happy place.
Outside of work, I’m a mother of two and try to spend as much time as I can with them walking, cycling and exploring the great outdoors. I love horse riding and pushing my limits in the gym – these things all fuel my energy and connection with others.
This blend of professional expertise and personal insight along with our new data driven approach to health is the perfect foundation, allowing me to guide clients through their health journeys with empathy and understanding.
A period of illness, sparked a deep interest in better understanding what impacts my health and well-being. Now, I'm on a mission to learn more and support others in their journey, while keeping things light hearted and entertaining.
Whether I'm exploring the latest health research or sharing a personal story, I will keep the conversation lively and relatable. Tune in to join the fun and learn something new along the way!
As a retriever, his obsession with retrieving socks, slippers, mail, sticks, balls and toys reminds us of the importance of how our gene profile can shape our lives.
Whether he’s clowning around or simply being his adorable self, Leo embodies the spirit of Geno 3 – it's about understanding our DNA and making health and wellness an enjoyable journey for all.
Geno 3 Today…
Geno 3 is a small family business with big ambitions to promote holistic health and well-being.
Together, we combine our passions and skills to bring you a comprehensive and holistic DNA test, simplifed in a way that makes it easy for you to focus your time and energy on the things that will make a difference.
We love hearing from our clients or those who are health curious. Get in touch to ask us anything, or to share your own health story and journey.
