Jenny, Geno 3 Co-founder
Our Story
Where it all began.
Most people don’t struggle with their health because they aren’t trying.
They struggle because nothing seems to fit together.
Too much information. Too many things to try. No clear sense of what actually matters.
Geno 3 was built for that moment.
When everything shifted in one moment.
Like many people, we didn’t begin with a business idea.
We began with a situation that didn’t make sense.
In 2021, Jenny was diagnosed with Stage III colon cancer.
At the time, she was fit, active and doing everything she believed was “right” for her health.
But what followed challenge everything we thought we knew.
Jenny’s turning point.
After surgeries, chemotherapy and a further Stage IV diagnosis, Jenny chose to look deeper.
Not just a symptoms, but at how her body actually worked.
Using advanced testing, including DNA insights, she began to understand something that hadn’t been clear before.
Her body wasn’t failing, it was responding in ways she didn’t yet understand.
That changed everything.
Instead of guessing, she could focus. Instead of trying everything, she could prioritise.
Within months her health markers began to shift.
It wasn’t just Jenny.
As a family, we went through the same process.
Each of us took the DNA test.
Each of us applied what we learned.
And we saw and felt the same pattern.
Not dramatic, overnight change.
But clarity. Direction. Confidence in what to focus on and what to stop worrying about.
Geno 3 is our attempt at empowering people to own their own health story and journey, to take action based on what is right for them as an individual and to LIVE their best life from a place of optimal health and fitness
Why Geno 3 exists.
We realised something simple:
People don’t need more health information or hacks or equipment or supplements.
They need to know:
- What actually matters for them and why.
- Where to start.
- What to focus on that is personalised and tailored to their body, environment and lifestyle.
That’s what Geno 3 is built around.
What we do differently.
We combine:
-
DNA insights.
-
Lifestyle and environment understanding.
-
Practical guidance
But more importantly:
We simplify it.
So instead of trying to do everything, you can focus on the few things that actually move the needle.
Meet the founders.
Three sisters.
Three different paths.
One shared vision.
- Jenny – Former professional athlete, health coach and living proof of what’s possible when things finally make sense.
-
Kirsty – Nutritionist, educator and Principal Teacher.
-
Lorna – Personal trainer and health coach focused on sustainable, real-world change.
Together, we bring over 60 years of combined experience, but more importantly, a shared understanding of what it feels like when health is confusing and suddenly becomes clear.
Introducing the rest of our small and mighty team in detail...
After taking a break to welcome my two children, I'm excited to restart my career with Geno 3. It is our mission to guide and support others in their personal health journeys.
Outside of work, I'm a busy mum who loves nurturing my family with healthy meals and spending quality time with my children, participating in healthy activities. I've recently discovered a taste for coffee, thanks to insights from my own Geno 3 report! This blend (no pun intended) of professional and personal experience allows me to understand the challenges our clients face and what they need to succeed.
That’s why I’ve always been drawn to fitness both for myself and for my clients 1:1 and in groups. Blending physical training and time in nature with groups of people who want to be healthy is my happy place.
Outside of work, I’m a mother of two and try to spend as much time as I can with them walking, cycling and exploring the great outdoors. I love horse riding and pushing my limits in the gym – these things all fuel my energy and connection with others.
This blend of professional expertise and personal insight along with our new data driven approach to health is the perfect foundation, allowing me to guide clients through their health journeys with empathy and understanding.
A period of illness, sparked a deep interest in better understanding what impacts my health and well-being. Now, I'm on a mission to learn more and support others in their journey, while keeping things light hearted and entertaining.
Whether I'm exploring the latest health research or sharing a personal story, I will keep the conversation lively and relatable. Tune in to join the fun and learn something new along the way!
As a retriever, his obsession with retrieving socks, slippers, mail, sticks, balls and toys reminds us of the importance of how our gene profile can shape our lives.
Whether he’s clowning around or simply being his adorable self, Leo embodies the spirit of Geno 3 – it's about understanding our DNA and making health and wellness an enjoyable journey for all.
Geno 3 Today…
Geno 3 is a small family business with big ambitions to help people move out of confusion, understand their body and focus on what actually matters so they can start to take back control and improve their health and well being.
